The concept of on-demand culture is growing in popularity as the coronavirus epidemic forces closures of art galleries, libraries, museums, and theatres all over the world.
Museums, galleries, and concert halls, which rely on visitors in person, are looking for digital solutions. These include live streaming performances, virtual tours, and searching online collections. The Sydney Biennale has announced a shift towards digital display and the Melbourne Symphony Orchestra streamed Beethoven’s Seventh Symphony live to a live audience of 4500, which drew thousands of viewers.
Cultural institutions are being force to adapt to technological advances to replace their on-site experiences by the current pandemic. Many institutions are on the right track. They know that the online shift has its benefits and its dangers.
Crossing Technical Borders Galleries
Museums have used the latest technologies since the 1920s. It was broadcasting radio lectures to the public back then. The University of Pennsylvania Museum of Archaeology and Anthropology teamed up with CBS to produce What in the World. This program presented storeroom objects to an industry panel who had to determine who made them and what they were.
Recent trends include the partnership of cultural institutions with digital media organizations to provide access to cultural content. Google Arts & Culture is a digital platform that makes over 12,000 museum collections online. Europeana is a web portal that hosts more than 3,000 libraries and museums. Virtual gateways were an important tool for generating awareness and engaging with culture long before the coronavirus shut down ticket desks.
Anne Frank House has shown how anyone can participate in Holocaust remembrance online without having to travel to Amsterdam. Anne Frank House uses a chatbot to have personalised conversations via Facebook messenger with global users. Eva.Stories, an Instagram account that recounts the story of a 13 year-old girl who was kill at a concentration camp, is similar to Anne Frank House. It uses a series 15-second videos to do so.
Doors Closed Galleries
This shift towards digital transformation will be accelerated and amplify by the forced closures caused by coronavirus. Individual artists, small companies, and large public cultural institutions can quickly repurpose technology in new ways during a time of social distance. Morning Melodies broadcasts the Victoria Arts Centre’s most popular live performances online.
Isol-Aid streamed a music festival live on Saturday, with 72 artists from Australia performing a 20-minute set via Instagram. While the Australian Centre for the Moving Image has established an online weekly film night, it acknowledges that it cannot replace the experience of going to the cinema.
What Could Lost?
Jose Van Dijck, a social media scholar, and Thomas Poell, a researcher on social media, point out that digital technologies have underlying logics, or rules, which shape users, economic structures, and institutions. These rules have long-term consequences for how we interact with culture. It is possible that future generations will not be able to visit a library, museum, theatre, or art gallery in person, but instead via a digital media platform.
The “on-demand culture” allows for the dispersal and sharing of audiences to online spaces. These spaces can be used for data mining and analysis by their private contemplation and appreciation of art and culture.
These data are use to repurpose cultural content according the social media platforms like Instagram and Facebook. Google Culture launched a new face matching app in 2018 that allowed users to match selfies with images from cultural collections. This app open up new audiences to the world, but there are still questions about how much of the images from phones were used to train Google’s facial recognition algorithm. Some users voiced concern about the lack of diversity in the collection. As content goes online, the mediation of culture raises new ethical dilemmas.
What We Gain Galleries
However, this is not to say that on-demand cultural content isn’t beneficial. It can be used to allow people to access performances or exhibitions online at normal times. You can improve your understanding by using explore more links and additional information online.
Online cultural experiences can provide a source of support for creators and art viewers in times of crisis. We must create ways for the community to access culture, and find technological solutions. That will keep cultural workers and artists employed in a prolonged hiatus.